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The Impact and Methodology Behind A – B Testing In Web Based Market Research

The behaviour of Internet users has evolved over recent years. With strong competition and more apps available on the digital-marketplace, users are less faithful to a particular site or product. As marketing budgets are becoming tighter, teams need to take a scientific approach to optimise the user experience; as demonstrated by Google testing multiple themes […]

What Is Hoax Marketing & Should You Do It?

Thinking outside the box is a must for brands these days, with so many different opportunities for companies to showcase their goods and services, and get the punters rolling in. And one slightly more innovative approach is to go down the hoax marketing route, where you prank your audience with something funny so that it […]

The Impact and Methodology Behind A – B Testing In Web Based Market Research

The behaviour of Internet users has evolved over recent years. With strong competition and more apps available on the digital-marketplace, users are less faithful to a particular site or product. As marketing budgets are becoming tighter, teams need to take a scientific approach to optimise the user experience; as demonstrated by Google testing multiple themes […]

What Is Hoax Marketing & Should You Do It?

Thinking outside the box is a must for brands these days, with so many different opportunities for companies to showcase their goods and services, and get the punters rolling in. And one slightly more innovative approach is to go down the hoax marketing route, where you prank your audience with something funny so that it […]