Essential Site-Seeing:
We are always told that first impressions are crucial, especially in business, this is why we feel that a well designed and stylish website is essential. A website can become your businesses’ most powerful asset, whether your self – employed, a new startup or whether your company is well established, we believe that a website can be the digital showroom of your business.
Why is a website so important?:
A good website can do more for you than any employee, it can provide 24/7 accessibility and advertisement for your business, something which you or your employees cannot physically do. Additionally, building a strong corporate identity is fundamental to the success of your business, therefore a fantastic site could be the difference between your brand being known or forgotten.
Don’t just take our word for it:
Research carried out by the Federation of Small Businesses in 2017 found that 26% of business owners feel that they lack the basic online and digital skills and 22% felt that a lack of digital skills among employees is holding back their business from growing.
What are the vital components which makes a great Website? :
Firstly, your homepage needs to be able to capture the clients’ attention from the off as it will be the first thing potential clients will see. Your homepage should include a branding element, a descriptive element and a clear visual in order to create a powerful brand identity.
Also, additional content is needed such as an about us page, this should include a description about the services your business offers as well as another image which is coherent with your branding.
Additionally, the power of testimonials should not be underestimated, especially for clients’ who are self-employed. Recent research published by the B2B Marketing Trends Report showed that 89% of those surveyed agreed that testimonials were the most effective content marketing tactic to help advertise and promote your business.
The importance of visuals should also not be forgotten, visual aids can allow audio engagement between your business and potential future clientele. A recent study has helped endorse this as researchers found that having a video on your landing page increased businesses’ conversion rates on average by 86%.
Target your Market:
It seems that many small businesses do get lost in the congestion of the internet, this is caused by poor marketing campaigns, inadequate SEO packages or just simply a lack of activity. With 27 million pieces of SEO content being produced daily, it is understandable why so many companies struggle to make headways.
However, we believe that our job is not finished when the website is built, we feel that constant maintenance such as updating video and blog content, uploading new testimonials and offers is the only way clients’ will see returns from their initial investment. This is because your website can only become a key asset if it is supported by excellent SEO.
The Power of E-Commerce:
It seems that selling your products on the high street is getting harder and harder, so it’s no surprise that businesses are turning to advertising their products online as this market is truly thriving. This is backed up by research carried out by the UK Retail Marketing Association as they found that 54% of business traffic comes through mobile and tablet devices. This therefore highlights the importance of having a bespoke E-Commerce site as it is necessary for those trying to break into crowded markets such as the fashion industry.
Get in Touch:
If you would like to see more of the sites with MetOne then please check out some of our work at https://met1.co.uk/our-work/.
Also, feel free to give us a call or pop into the office for a chat.
Contact Us:
TEL:01753887177