If you found yourself at this year’s Foodies Festival in London, a three-day event that attracts all sorts of leading food companies, as well as Michelin-starred chefs, you might well have come across new company Gregory + Gregory.
When it comes to bringing on a creative agency for a rebrand of your Buckinghamshire-based business, the importance of getting it right is even more critical if you represent a heritage brand. Re-designing a logo that has brand awareness attached to it for a modern age can be tricky, but get it right and it can pay dividends in updating the brand and making it more applicable to modern day design and marketing materials.
The behaviour of Internet users has evolved over recent years. With strong competition and more apps available on the digital-marketplace, users are less faithful to a particular site or product. As marketing budgets are becoming tighter, teams need to take a scientific approach to optimise the user experience; as demonstrated by Google testing multiple themes on their iconic Maps app. This is where A – B Testing comes in.
Thinking outside the box is a must for brands these days, with so many different opportunities for companies to showcase their goods and services, and get the punters rolling in. And one slightly more innovative approach is to go down the hoax marketing route, where you prank your audience with something funny so that it goes viral and does your marketing for you.
It’s undoubtedly the dream for any design agency to redesign a well-known component for a High Wycombe business. To be disruptive in design and challenge the norm can mean completely reinventing something in a way that could change how design of a product goes on in the future.
Scaling up a business is always a huge undertaking, but particularly so if you plan to market your products overseas. You should always carry out separate market research if you do want to reach an international audience, as their tastes, likes, dislikes and so on may not entirely tally up with your target market in your home country. And the words you use may well need to be altered slightly as well to cater for this new audience.
In the world of web design and technology generally, things are always changing and evolving. Because things can move on so quickly, it’s important not to view your company’s web design as a one-time job. It’s something you should be revisiting regularly to make sure you’re still current.
There are all sorts of ways, infinite ways in fact, that you could choose to advertise your products to your target market and potential customers… but you might not have thought about reverse marketing before.
It’s one of the biggest household names out there, one that we’ve grown up with and been surrounded by for years upon years – which is why some of us out there may well struggle to associate the brand name Volkswagen (VW) with anything but Germanic influences.
Even the biggest brands around will give their company aesthetics an overhaul from time to time and it could be that you’re considering something of a refresh at the moment, whether it’s to do with some of your products, your logo or you think your web design ideas could be updated a little.