Web Design Trends That Could Boost Your Business

by | May 2, 2018 | News | 0 comments

In the world of web design and technology generally, things are always changing and evolving. Because things can move on so quickly, it’s important not to view your company’s web design as a one-time job. It’s something you should be revisiting regularly to make sure you’re still current.

Working with experts in web design in Slough could mean that your business boosts its online profile, as well as engaging more customers online.

Writing for Forbes, Bryant Chou, CTO and co-founder of Webflow, highlighted some of the top web design trends you should be utilising to boost your business. He spoke about the importance of content creation, but noted that there are some mediums that perform better than others.

Number one on his list is video content. This probably comes as little surprise and is definitely something your firm should at least explore.

By 2021, it’s estimated that video will make up 82 per cent of all internet traffic – with statistics like that it’s easy to see why it’s so vital to jump on this trend now. Although producing high-quality video can take more time and money than other content, you shouldn’t dismiss it.

“Video does a tremendous job of capturing your business values in a way that neither copy nor static images have the power to do alone,” Mr Chou asserted. There are also certain instances where video can be particularly beneficial, such as when you’re introducing a conceptual product or service.

He also pointed out that video content ranks well in Google (and other search engines), so creating this kind of content could also be a useful tool for improving your search engine ranking.

That’s not to say that all consumers want to watch video rather than read though. Another of the trends identified by Mr Chou is that of content hubs or web books. These work really well for businesses with specialist expertise, he noted.

This kind of valuable content is ideal for building brand recognition and generating new leads, he explained.

When it comes to the basics of designing your company website though, you should go back to the concept of principles-first design. Of course, if you’re working with an agency this is something you’ll need to discuss with them, but they should be familiar with this idea that the principles that have guided your product development should also lead the web design.

“Ensure that your designer knows, understands and represents these values in your website’s design,” he advised. This is a conversation you need to have early on in the design process, but one that should mean your finished site is the embodiment of your brand and ethos.

Last month, we discussed how to ensure your website looks trustworthy to those who visit it. There are a range of variables involved in this, but they include making sure that the design is contemporary, that your website is optimised for mobile use, and that it features links to your social media presence.

Including a human element to the site, such as an About Us page that features stories from your employees, is also a good way to introduce the people behind the business and develop greater trust with your audience.