Businesses that want to keep up with the times need to stay abreast with the latest graphic design trends to ensure they remain current, attractive and relevant to potential customers or clients.
Here are some of the top graphic designs to consider implementing in your creative strategy in 2019.
1) Illustrations
You might want to get web design experts in Amersham to add some illustrations to your website, as old school drawings are going to be huge this year.
While everything is digitalised these days, more and more businesses are choosing to buck the trend and opt for something a little more traditional.
According to Hospitality Net: “Because we’re in an age of pixels, perfection, and mass engagement, the artistry, imperfection, and hand-crafted nature of illustrations make them even more powerful.”
Custom illustrations, in particular, will become a big trend, particularly those that are influenced by nature and have soft lines.
2) Dual-coloured schemes
Many brands pick one bold colour for their look when they are starting out. However, this year is all about having two strong colours, with one being light and the other dark.
The dual-coloured scheme is being used to “create a visually stunning impact that their customers generally love”, an article in G2 revealed.
Some of the big companies that are adopting this look include Chrome, Spotify, and Messenger, suggesting this graphic design trend is likely to stick around for some time.
As well as having two different colours, companies might want to make use of gradients, blending from one shade to the next.
This has been used by tech firms over the last few years and is now becoming a more mainstream trend.
3) Motion
If you are designing your website from scratch or giving it a revamp, it could be a good idea to consider adding motion to it. More websites are offering visuals, such as animation or video content, as these are attractive and interesting to potential clientele.
You don’t need to show an entire video sequence these days, as a subtle motion to the background of your page can be enough to grab a visitor’s interest.
4) Strong typefaces
Typography trends change all the time, with the likes of Times New Roman being a huge hit in the 1990s but then being phased out with the likes of Helvetica / Helvetica Neue. Whatever is popular at the time, it is important to use the right font, otherwise, your site and branding will immediately look out-dated.
It is not just about what typeface you adopt either, but its size and composition. Strong typefronts are going to be big this year, with more and more companies using bold capitalised words in their content. This is due to the fact the font is easier to read on handheld devices, and really makes the branding stand out.
Size is important too, and large text is popular for attracting interest immediately.
Designs Hack also recommends text with gradients, highlighted type, coloured fonts, and stacked text blocks.
When it comes to choosing a font, serifs are popular again, so long as designers utilise lettering styles that have thick strokes and strong line spacing so every word can be easily read.