It might seem as though there are hard and fast rules when it comes to graphic design, but the truth is, just like any other area of creative work, trends come and go every year.
Therefore, it is essential to be ahead of the game and jump on popular designs that will grab your customers’ interest – but do so before your competitors follow suit.
Here are some big graphic design looks that are expected to be huge this year, so why not consider implementing one into your branding?
– Millennial pink
When it comes to colour, what is popular changes all the time. But for 2019, it is all about fresh, bright powdery pink.
Known as ‘millennial pink’, this really impacted on consumers, with adverts in this hue garnering more Instagram likes than any other shade, according to Creative Bloq.
While this colour might be swapped with a more preferred tone by next year, for the time being, every one is continuing to love ‘millenial pink’, and its popularity is likely to remain strong particularly during the fresh spring and summer seasons.
– Authentic photos
When stock photo libraries were introduced, they made life for businesses much easier, being able to access a huge choice of good-quality photos from around the world. However, the public has become a bit fed up with seeing the same standard images over and over again, and now want something more unique.
That is why authentic photos will become big this year, with people paying more attention to genuine pictures that look real, and even slightly less polished.
According to Venngage.com: “Let’s face it, we’re all over stock photos that are too professional, polished and general. Now, we’re seeing more stock photos that look like they were taken with someone’s phone or personal camera.”
– Traditional fonts
While Times New Roman might not be creating waves in the graphic design world just yet, traditional fonts do seem to be making a bit of a comeback.
Old Style typefaces first become big between the 15th and 18th Centuries, but like everything, they are preparing for a revival, Creative Market predicted.
You can expect to see fonts that have curved strokes, angled serifs and low contrast, and are thought to make a brand look more elegant and refined – perhaps one of the reasons why they are returning to the design world.
– 3D effect
Ever since Avatar hit the big screens in 2009, we have become a bit obsessed with 3D. So much so that it is now taking over the design world.
Thanks to advanced technology, designers are able to create some fantastic 3D images that would have been challenging to do a few years ago, and are adopting the 3D trend with increasing frequency as it allows them to really bring an image to life.
These are just a few of the upcoming trends that are set to be popular in 2019. However, the best way to update your business’ brand is to find out what will appeal to your target market.
For personalised graphic design advice in High Wycombe, why not get in touch with us today and we can create a campaign that could change the face of your company?